5 Simple Ways to Create a Likeable Facebook Page
- businessbuddiesph
- Aug 14, 2021
- 5 min read
Updated: Aug 15, 2021
More and more people, regardless of age, are using social media nowadays. Studies have shown that over 1.9 billion users, predominantly female, are on social media, specifically Facebook. One of the reasons why people create a Facebook account is to interact with friends and family members. At the same time, businesses used the opportunity to grow their business and promote their brand to a wide range of demographic markets. Why is it essential for a company to create a likable Facebook Page? What are the benefits of having more likes on your Facebook business account? And what are the simple ways to make an effective Facebook social platform for business?
Creating a Facebook page helps businesses listen to customers, hear their comments, and gain more strategic market research ideas. One of the common terms we see on Facebook is ‘like.’ A ‘like’ is used to show approval or recognition of a post or comment on Facebook and other social platforms. Having more likes can generate engagement to target and potential customers. Being familiar with the platform’s features will help a business create a more defined business-to-customer marketing strategy.
Businesses consider Facebook one of the social media platforms that effectively connect directly to new customers, build a stronger relationship with the existing ones, and increase and promote a stronger brand. Increasing business engagement and generating traffic using Facebook has become a struggle for businesses because managing social media entails a thorough digital marketing strategy and content creation.
Businesses are looking at this opportunity to leverage their presence to customers. Making the most effective and ‘like’ -able Facebook business page is one of the keys to engaging more customers. Here are the five simple ways on how can a business create an effective Facebook page.
1. Learn to Listen to your Audience
Customers often pay attention to how much a business is willing to listen to them. Customer connection is one point to consider to listen to the audience effectively. Paying attention to their concerns and attending to customers’ needs provides every business an opportunity to show that you care and truly listen. If customers voice out frustration over the service you provide, make sure to respond immediately and accommodate their needs. If customers feel that you heard them, a positive impact on your brand will surely benefit your business and your relationship with existing and future customers. Facebook Messenger Marketing is a Facebook messenger tool that can help you achieved a higher engagement to customers.
2. Focus your Facebook Page to a Specific Market
Know your customer is a common marketing strategy that every business uses to identify their target market, but understanding them is a fantastic way to reach them effectively. A buyer persona is one of the essential tools in understanding your market. Knowing your buyer personas or the demographic group of people to reach will help you focus on real people who are potential customers. And using marketing tools such as perfect audience is beneficial to track audience and increase traffic to your business.
3. Create a Storytelling
Stories shares experience. It creates a more personal appeal to the audience. Storytelling helps the audience visualize your brand and its core value, and it will give the customer an understanding of why they need your product or service.
“The best way to unite an idea with emotion is by telling a compelling story. In a story, you not only weave a lot of information into the telling, but you also arouse your listener’s emotions and energy.” – Robert McKee.
People love stories, and it is far more appealing than giving impersonal information to the audience. The best way to present our brand to customers is to help them experience your value through a compelling story. Stories provide emotion to customers, and they will lead to engagement to our target audience. An audience who can relate to a post has a higher chance to like and comment; thus, this can lead to attention and possibly new customers.
An engaging story is one of the most effective social media content that goes viral—built something memorable to your audience. In that way, the customer will recognize your business and use it to your advantage and benefit the brand.
4. Made a Mistake, Admit it
Mistakes do happen. Everyone made mistakes, not only in business; everyone does fail at some point in our lives. Many articles advise how to avoid mistakes in business, but very few give an idea on how to admit it. So, what are we going to do if an unexpected happens? Are you prepared to say “Sorry” and admit your fault?
Building trust is one way to gain an audience in a digital world. Is your marketing campaign building or breaking trust? In business planning, we do Plan A or Plan B. We plan because we want to prevent error, but what if you fail? What should you do?
The answer is simple, admit it. But, rather than seeing the mistake as a disadvantage, use the attention to generate trust to your advantage. Admit the mistake and use it as an opportunity to create a campaign to show the company's value.
Social media is the most effective platform to apologize to customers. Do it via post, or even better via video to make it more personal. In that way, customers will feel the sincerity that the business accepts fault and intends to resolve problems in and out of business.
5. Provide Value
A value proposition is a critical component of planning and strategizing in a business. Value proposition means anything that will benefit customers, what’s in it for them, and how the company can express a “we care” sentiment to an audience.
It is essential to make a lasting impression with a target audience. Using Facebook social media to give information should benefit customers, and the business, so think carefully about what content will interest the audience in establishing its uniqueness with its competition. One way to create an impression is to contribute something important, do not hold back, show them how and to what extent the brand is willing to give to benefit customers. For example, interview the company’s CEO using a short clip or video, tell how the business becomes successful, and advise aspiring business owners. In that way, you provide something beneficial to the brand and valuable information to the audience.
Testimonials are also an effective way to generate likes and comments that adds value to the brand. With testimonials and reviews, the audience can experience the brand without even trying it; thus, it will convert to more customers and increase brand awareness and new fans.
Conclusion
These are five simple ways to help a business create an engaging Facebook page. There are other ways, but focusing on these few can significantly impact generating a bigger audience and potential customers.
Facebook offers a variety of features a business can use to its advantage. The Facebook business page provides a template for shops, services, events, etc. Most especially starting up, a company can use this marketing platform to their advantage because using Facebook is beneficial and cost-effective and helpful in targeting a large market or audience. However, managing social media entails time, effort, and resources such as research and creativity.
It is highly recommended to employ someone who can help the business manage its social media. Making effective content is a marketing strategy that makes a campaign a success. Business buddies provide the same service that can help your business manage your social media campaigns, engagements and can help your company increase traffic and audience reach. It is beneficial to any business, especially when listening more and connecting more to your customers. Customer service is part of the services that Business Buddies can offer to companies. Backed up by Facebook marketing tools and systems, these will create a successful Facebook Page for the brand.
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